Alan Wang
Founder & Managing Principal, UBF Consulting | Strategic Consulting · Health Care Procurement · Culture of Health
Walnut Creek, California
30+ Years Experience
Health Rosetta Advisor
Executive Bio
A Career Built on Alignment
Alan Wang is a senior consulting executive, founder, and Managing Principal of UBF Consulting, with more than 30 years of experience helping employers address complex people, health care, and organizational performance challenges. He has advised closely held private companies, public-sector organizations, private-equity portfolio companies, and multinational enterprises across the United States, Europe, and Asia.
His work is grounded in the belief that organizations perform best when financial discipline, operational execution, and human well-being are aligned. His consulting practice integrates benefits strategy, human resources, population health, culture change, vendor management, and executive facilitation.
Since 2023, Alan has served as a Health Rosetta Advisor, aligning his consulting work with practical, high-value approaches to employer-sponsored health care.
Areas of Expertise
Health Care Procurement
Vendor Accountability & Governance
Benefits Strategy & Design
Population Health Management
Culture of Health Consulting
Executive Facilitation
Fiduciary Governance
Organizational Performance
Health Care Procurement at Scale
Alan has designed and led RFP and evaluation processes spanning billions of dollars in health care spend, enabling executive teams to make clear, data-informed decisions.
Medical Carriers
National carrier evaluation and selection for large, complex employer groups
TPA & Stop-Loss
Third-party administrator and stop-loss carrier procurement with accountability
PBM Strategy
Pharmacy benefit manager evaluation, contracting, and transparent pricing
Direct Contracting
Employer-direct arrangements with health systems and specialty providers
Analytics & Navigation
Population health analytics, care navigation, and enterprise benefit consolidation
Impact at Scale
Measurable Results for Large Employers
Alan's procurement approach has delivered measurable outcomes for employers navigating significant health-plan complexity — from mid-market organizations to large national enterprises.
30+
Years of Experience
Advising employers across the U.S., Europe, and Asia
$B+
Health Care Spend
RFP and evaluation processes managed across client engagements
22%+
Fee Reduction
Vendor fee savings in one multi-state benefits consolidation effort
200+
Operating Locations
Covered in a single multi-state benefits consolidation engagement
200K
Covered Lives
Large-scale health-plan engagements up to 200,000 covered lives
Client Experience
Trusted by Leading Organizations
Through UBF Consulting, Alan has partnered with large national employers across retail, restaurant, hospitality, manufacturing, logistics, technology, financial services, health care, and consumer products — advising leadership teams on complex vendor ecosystems, identifying cost leakage, and strengthening fiduciary governance.
Mattel
Consumer products enterprise benefits strategy and vendor evaluation
UCSF / Children's Hospital
Health care organization financial strategy and fiduciary governance
Denny's & El Pollo Loco
Multi-location restaurant group benefits consolidation and vendor accountability
Union Bank
Financial services employer financial strategy and fiduciary governance
Multi-round vendor evaluation processes for employers with 10,000 to 100,000 employees and health-plan engagements involving 20,000 to 200,000 covered lives.
Culture of Health
Building Organizations Where People Thrive
Alan brings extensive experience in culture-of-health consulting and executive facilitation. He worked directly with Dee W. Edington, PhD, of the University of Michigan, supporting organizations in the development of cultures of health — and was recognized in Edington's follow-up book, Shared Values – Shared Results: Positive Organizational Health as a Win-Win Philosophy.
His speaking and consulting work has taken him around the world, serving organizations including Domino's, The Cooper Companies, Nestlé, and Kodak.
Program Topics
Employee Benefit Trends
Wellness Champion Training
Population Health Strategy
ROI of Wellness Programs
Creating a Culture of Health
The Alan Wang Approach
Analytical. Practical. Deeply Relational.
Known for translating complex ideas into clear decisions and executable plans, Alan brings a consultant's discipline, a lifelong learner's curiosity, and a coach's empathy.
Data Discipline
Rigorous analytical frameworks that turn complex vendor ecosystems and health-plan data into confident, evidence-based executive decisions.
Client Intimacy
Deep understanding of client context and trusted partnerships developed over decades of hands-on consulting across industries and geographies.
Cross-Functional Leadership
Ability to align HR, finance, operations, and executive leadership around shared goals and measurable outcomes.
Coach's Mindset
A former head lacrosse coach who grew a youth program from 10 players to 150 athletes and 20 coaches — building trust, creating clarity, and helping others exceed expectations.
Build trust, challenge people respectfully, create clarity, and help others accomplish more than they thought possible.
Leadership & Community
Beyond the Boardroom
Board & Community Service
- Former Board Member, American Heart Association
- Former Board Member, NCHRA Oakland Chapter
- Health Rosetta Advisor (since 2023)
Coaching Legacy
As a former head lacrosse coach, Alan built a youth program from 10 players to 150 athletes and 20 coaches — a reflection of his commitment to developing people, shaping culture, and creating systems that endure.
Connect with Alan
Alan Wang's career has consistently centered on understanding client context, building trusted partnerships, and translating complex strategy into measurable, sustainable results.
That blend of data discipline, client intimacy, cross-functional leadership, and hands-on consulting experience is the through-line of his work — and the foundation of every engagement at UBF Consulting.
Strategic Consulting
Health Care Procurement
Health Rosetta Advisor
Culture of Health